Privacy Policy
How M. S. Advisory Services collects, uses and protects your personal data.
Introduction
Last updated: October 2026
M. S. Advisory Services (“we”, “us”) runs msadvisory.in. This policy explains what personal data we collect, why we collect it, and your choices. It is written with India’s Digital Personal Data Protection Act, 2023 (DPDP Act) and the Information Technology Act, 2000 and its rules in mind.
1. Who we are
M. S. Advisory Services, 307, Accurate Square, Nr. Atul Motors, Tagore Road, Rajkot, Gujarat 360002. Email: info@msadvisory.in. Phone: +91 90160 62599.
2. What we collect
- Enquiry forms: your name, phone, email, business name, the service you need and your message.
- Live chat (Tawk.to): your chat messages, any name, email or phone you share, and technical details such as IP address, browser and pages viewed.
- Calls and email: your number or address and what you tell us.
- Documents for our services (only after you engage us): for example PAN, Aadhaar, IEC, GST and business registration documents, facility details for FDA registration, and the photo and identity verification needed for a DSC.
- Cookies and usage data: see section 6.
3. Why we use it
- To reply to your enquiry and give you a quote.
- To provide the service you ask for, such as filing applications with government portals, Certifying Authorities or the US FDA.
- To send renewal reminders for services you have taken (you can opt out at any time).
- To measure and improve our website and advertising.
- To meet legal, tax and record-keeping requirements.
We process your data with your consent (for example, when you submit a form) or for other uses the law allows. You can withdraw consent at any time by writing to us. Withdrawal does not affect processing already done.
5. How long we keep it
We keep enquiries that do not lead to work only as long as needed to respond and follow up, and then delete them. We keep client records for as long as needed to deliver the service and as required by law (for example, tax laws). After that, we delete them or make them anonymous.
6. Cookies, analytics and ads
- Google Analytics to understand how visitors use the site (pages visited, approximate location, device).
- Google Ads cookies and tags to measure whether our ads lead to enquiries, and to show our ads to people who have visited our site (remarketing).
- Tawk.to cookies to keep your chat session working.
You can block or delete cookies in your browser settings. You can control Google ad personalisation in your Google account’s ad settings and opt out of Google Analytics with Google’s browser add-on.
7. Security
We use reasonable security safeguards, including HTTPS, access controls and limited staff access. No internet transmission is completely secure, so please do not send identity documents over chat. We will tell you how to share them safely.
8. Your rights
Under the DPDP Act, you can ask us to:
- tell you what personal data we hold about you and how we use it;
- correct, complete, update or erase it;
- stop using it where you withdraw consent;
- accept a person you nominate to exercise these rights if you die or become unable to.
You can also raise a grievance with us (section 9). If we do not resolve it, you may approach the Data Protection Board of India.
9. Grievance Officer and contact
Mr. Maulik Sheth, Proprietor, M. S. Advisory Services, 307, Accurate Square, Nr. Atul Motors, Tagore Road, Rajkot, Gujarat 360002. Email: info@msadvisory.in. Phone: +91 90160 62599. You can also use the form on our Contact page. We aim to resolve grievances within 30 days.
10. Children
Our services are for businesses. We do not knowingly collect data from anyone under 18.
11. Changes
We may update this policy. The “Last updated” date shows the current version.